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The Trade, Autograph Collection

4.0 star property
After exploring nearby Fiserv Forum or Marquette University, travelers can return to savor local flavors and refreshing drinks in a lakeside setting

Choose dates to view prices

The Trade, Autograph Collection overlooks Lake Michigan, offering an upscale retreat. Guests can enjoy local cuisine at three restaurants or relax with drinks at three bars. The property provides in-room WiFi and attentive staff focused on ensuring guest comfort.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Parking available
The current price is €165
includes taxes & fees
22 Mar - 23 Mar

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Room, 1 King Bed

Room, 1 King Bed

Room, 1 King Bed

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(27 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(19 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

Highlights

Balcony
Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Bathrobes
  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Bathrobes
Private bathroom
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout curtains
Hairdryer
Bathrobes
Private bathroom
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout curtains
Hairdryer
Bathrobes
Private bathroom
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout curtains
Hairdryer
Bathrobes
Private bathroom
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Bathrobes
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

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About the area

Located in Westown, a neighbourhood in Milwaukee, The Trade, Autograph Collection is in the entertainment district. Best Place at the Historic Pabst Brewery and Lakefront Brewery are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Lake Michigan and Lakeshore State Park. Looking to enjoy an event or a game? See what's going on at Fiserv Forum or American Family Field. Visit our Milwaukee travel guide
Map
420 West Juneau Avenue, Milwaukee, WI, 53203

What's nearby

  • Fiserv Forum
    2 min walk - 0.2 km
  • Turner Hall and the Milwaukee Turners
    3 min walk - 0.3 km
  • Miller High Life Theatre
    8 min walk - 0.7 km
  • Baird Center
    9 min walk - 0.8 km
  • Riverside Theater
    11 min walk - 1.0 km

Getting around

  • Michigan & Jackson Tram Stop
    6 min drive
  • Milwaukee Intermodal Station
    17 min walk
  • Milwaukee, WI (MKE-General Mitchell Intl.)
    18 min drive

Restaurants

  • BMO Club
    1 min walk
  • Carson's Prime Steaks & Famous Barbecue
    2 min walk
  • Drink Wisconsinbly Craft Beer
    2 min walk
  • Good City Brewing-June
    2 min walk
  • State Street Pizza Pub
    5 min walk

About this property

The Trade, Autograph Collection

Upscale hotel near Fiserv Forum
The Trade, Autograph Collection provides amenities, such as 3 bars and 3 restaurants. Stay connected with free in-room WiFi.
Additional perks include:
  • Full breakfast (surcharge), valet parking (surcharge) and a 24-hour front desk
  • Smoke-free property, luggage storage and a lift
  • A banquet hall and wedding services
  • Guest reviews give top marks for the helpful staff and location
Room features
All 207 rooms feature comforts such as laptop-friendly workspaces and air conditioning, as well as perks such as free WiFi and safes.
Other amenities include:
  • Recycling and LED light bulbs
  • Bathrooms with showers and hairdryers
  • 65-inch flat-screen TVs with digital channels
  • Wardrobes/cupboards, mini fridges and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Limited on-site valet parking
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Grab bar near toilet
  • Lift
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • At least 80% lighting from LEDs
  • Banquet hall
  • Biodegradable coffee stirrers available
  • Built in 2023
  • Comprehensive recycling policy
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Rooftop garden
  • Smoke-free property
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: midnight
Minimum check-in age - 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of USD 125.00, per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 45 kg per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

Is The Trade, Autograph Collection pet-friendly?

Yes, The Trade, Autograph Collection allows dogs (limit 2 total) with a maximum weight of up to 45 kg per pet. There's a deposit of USD 125.00 per stay and a fee of USD 125.00 per accommodation, per stay. Service animals are exempt from fees.

How much does it cost to stay at The Trade, Autograph Collection?

As of 10 Mar 2026, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on 22 Mar 2026 start from €165, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at The Trade, Autograph Collection?

Valet parking is available for USD 62.00 per night.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; check-in end time: midnight.

What time is check-out at The Trade, Autograph Collection?

Checkout is at 11:00 AM.

Where is The Trade, Autograph Collection located?

Located in Westown, this hotel is within 1 mi (2 km) of Fiserv Forum and Harley-Davidson Museum. Lake Michigan is 1.5 mi (2.5 km) away. Michigan & Jackson Tram Stop is 22 minutes by foot and Clybourn & Jefferson Tram Stop is 22 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

The Trade, Autograph Collection Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 459 out of 552 reviews
Rating 8 - Good. 48 out of 552 reviews
Rating 6 - Okay. 26 out of 552 reviews
Rating 4 - Poor. 7 out of 552 reviews
Rating 2 - Terrible. 12 out of 552 reviews

Reviews

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026

10/10 Excellent

Joel

Liked: Cleanliness, amenities, property conditions & facilities
Great Room!
Stayed 1 night in Jan 2026

10/10 Excellent

Mark

Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025

10/10 Excellent

Joleen

Liked: Cleanliness, property conditions & facilities
Check in was great. They upgraded us so our rooms could be close. Rooms were very clean. We loved the Trade beer.
Stayed 1 night in Jan 2026

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, and great front desk staff.
Stayed 2 nights in Nov 2025

10/10 Excellent

Tabitha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
GREAT ROOM, GREAT FOOD, GREAT LOCATION!
Stayed 1 night in Oct 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenient location to stay after watching a Bulls and Bucks game. Great place to stay. Next time I will stay longer to experience all of the hotel's amenities.
Stayed 1 night in Nov 2025

10/10 Excellent

Hans-Wilhelm

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent Place to Stay & the Staff were Amazing!
Stayed 1 night in Jul 2025

10/10 Excellent

Amaya

Liked: Cleanliness, amenities, property conditions & facilities
Great ambience & great food!
Stayed 2 nights in Jun 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 1 night in Jul 2025

8/10 Good

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice property. Good staff, nice bar and restaurant options
Stayed 1 night in Aug 2025

10/10 Excellent

Gwen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overall great family stay

The room was immaculately clean which was very appreciated! Breakfast at the craft was so so, the food was unfortunately spicy when there was no disclosure that spice would be included which was a bummer with kiddos especially.
Stayed 1 night in Oct 2025

10/10 Excellent

Tilisha

Liked: Cleanliness
Consumer services were excellent.
Stayed 2 nights in Oct 2025

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and restaurants
Stayed 1 night in Oct 2024

10/10 Excellent

Jennifer

Liked: Cleanliness, amenities, property conditions & facilities
The hotel has high quality service and personal accommodating . Rooms were spacious too!
Stayed 2 nights in Jun 2025

10/10 Excellent

Elibe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is centrally located and the staff was friendly and helpful.
Stayed 1 night in Mar 2025

10/10 Excellent

Cheryl

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is a beautiful hotel, with great dining and bar. Very nice staff.
Stayed 1 night in May 2025

10/10 Excellent

NIKEA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel..check in was easy!
Stayed 1 night in Oct 2024

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best stay, clean and quiet rooms, great food, with the best staff. 10 across the board, will definitely book again.
Stayed 2 nights in Apr 2025

10/10 Excellent

Alyson

Liked: Staff & service, property conditions & facilities
Close to all things downtown, food and drink in the hotel is very good. We will stay again.
Stayed 2 nights in Feb 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities
Really unique place to stay, great lobby bar, good location
Stayed 2 nights in Jul 2024

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel in a great area!

Very nice hotel in a convenient area close to Fiserv Forum! We were very impressed with all aspects from the room to the food and bar choices in the hotel itself. We will definitely stay again!
Stayed 1 night in Mar 2025

10/10 Excellent

Jeanette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was wonderful, and the prices were not unreasonable.
Stayed 2 nights in May 2025