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Best Western George Hotel

3.0 star property
Hotel in Swaffham with 24-hour front desk and restaurant

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Staircase
Reception
Desk, iron/ironing board, rollaway beds, free WiFi
Terrace/patio

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service
  • Pet-friendly
  • Breakfast available
The current price is €72
includes taxes & fees
2 Mar - 3 Mar

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 7 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Daily housekeeping
Desk
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Wardrobe
Daily housekeeping
Desk
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds

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About the area

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Swaffham Museum - 4 min walk
  • Swaffham Golf Club - 3 min drive
  • Castle Acre Priory - 6 min drive
  • Oxburgh Hall - 10 min drive
  • Sandringham House - 22 min drive

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • London (STN-Stansted) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪McTaggarts - ‬9 min drive
  • ‪Norfolk Woods Resort & Spa - ‬8 min drive
  • ‪The Red Lion - ‬3 min walk

About this property

Best Western George Hotel

Hotel in the city centre
You can look forward to a terrace, dry cleaning/laundry services and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self-parking
  • English breakfast (surcharge), 3 meeting rooms and smoke-free property
  • A banquet hall, wedding services and a 24-hour front desk
  • Guest reviews give top marks for the helpful staff
Room features
All guest rooms at Best Western George Hotel offer amenities, such as free WiFi.
Extra conveniences in all rooms include:
  • Heating and portable fans
  • Baths or showers, free toiletries and hairdryers
  • Electric kettles, daily housekeeping and desks

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night.
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have any lifts

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night.

How much does it cost to stay at Best Western George Hotel?

As of 16 Feb 2025, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 2 Mar 2025 start from €71.98, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Best Western George Hotel?

Self-parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Checkout is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps away from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 68 out of 261 reviews
Rating 8 - Good. 120 out of 261 reviews
Rating 6 - Okay. 53 out of 261 reviews
Rating 4 - Poor. 13 out of 261 reviews
Rating 2 - Terrible. 7 out of 261 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.2/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

10/10 Excellent

Jonathan

Business traveller
Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10 Good

Gillian

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

8/10 Good

Sandra

Travelled with partner
Liked: Cleanliness, staff & service, amenities
Excellent for us, as a base to explore properties around Swaffham.
Stayed 1 night in Nov 2024

6/10 Okay

Jane

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Plenty of parking, building and reception looked clean and well maintained. However - price charged not price quoted & booked online and once into original part of hotel things didn't look so good. Paintwork throughout needs completely renewing. Being an old building we accept that layout can be 'quirky' but not only did floors creak, everything else did! - bed, chair doors, headboard (not even attached to bedframe). Bathroom was miniscule, though usable, but concerned if had this room in middle of winter how cold it would be as no visible signs of heating? Room and bathroom overall clean but tired and very basic for £101. Breakfast was good (included in price) and available from 7am which suited us as we had a long journey. If you cosider £101 reasonable we had spent the previous night elsewhere at a guest house and paid £85 for far superiour everything! We use Best Western quite a bit around the country and feel that standards have slipped since lockdown and have not improved. Meal in bar was lovely and all items reasonably priced.
Stayed 1 night in Oct 2024

8/10 Good

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

6/10 Okay

Sandra

Travelled with partner
Liked: Cleanliness
The service for food was poor, kept waiting for over and hour while other people were being served. They did wave the food cost after I complained.
Stayed 2 nights in Oct 2024

10/10 Excellent

J A

Travelled with family
Liked: Staff & service, room comfort
Stayed 2 nights in Oct 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

6/10 Okay

Paul

Business traveller
Liked: Cleanliness, staff & service
Faded
Average hotel with no frills - requested an iron but porter ‘had never been asked for one before’ and couldn’t find one - not the level of service expected from a Best western hotel. Room was clean but uncomfortable bed and pillows and poor flow to shower Will avoid in future which is a shame as in a very convenient location
Stayed 1 night in Oct 2024

6/10 Okay

Lee

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 2 nights in Oct 2024

6/10 Okay

Linda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

10/10 Excellent

Jacob

Liked: Cleanliness
Stayed 3 nights in Jun 2024

4/10 Poor

Charles

Disliked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Sep 2024

6/10 Okay

Chris

Business traveller
Liked: Cleanliness
Only OK
Tired decor, bed only OK, hard thin pillows. Shower good. Check in OK. Grumpy staff at breakfast. OK vfm, would stay again but only if other options not available
Stayed 1 night in Sep 2024

8/10 Good

Audrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

4/10 Poor

Nick

Business traveller
Liked: Property conditions & facilities, room comfort
Room was clean
Stayed 1 night in Sep 2024

10/10 Excellent

Jonathan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Stayed 2 nights in Aug 2024

6/10 Okay

Robert

Liked: Staff & service
Basic but adequate accommodation. Staff very good. Shower very poor water pressure. Good food choice and quality.
Stayed 1 night in Sep 2024

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 2 nights in Aug 2024

10/10 Excellent

Paul

Stayed 2 nights in Aug 2024

8/10 Good

Peter

Stayed 1 night in Aug 2024

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really close to the centre of this wonderful town was able to rest on my midway journey walking Peddarsway. Enjoyed the area and the pubs.
Stayed 1 night in Aug 2024

10/10 Excellent

Dave

Liked: Property conditions & facilities, room comfort
Very tidy and clean room with plenty of space. Would highly recommend
Stayed 1 night in Aug 2024

8/10 Good

Anthony

Travelled with family
Liked: Staff & service, property conditions & facilities
Disliked: Cleanliness
Stayed 2 nights in Aug 2024

6/10 Okay

Ian

Liked: Staff & service
We were disappointed that our request for a room on a lower floor (no lift and we are in our 70s) appears to have been ignored
Stayed 1 night in Aug 2024