Things to do in Martina Franca

Activities, attractions and tours

Puglia featuring a ruin
Puglia showing farmland
Puglia showing building ruins and heritage architecture
Puglia which includes a ruin and heritage architecture
Puglia which includes building ruins

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Most popular experiences in Martina Franca

Tours & day trips

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Alberobello and Matera private bus tour from Bari

Alberobello and Matera private bus tour from Bari

Activity duration is 10 hours
9.4 out of 10 with 3 reviews
Free cancellation available
Price is €60 per adult
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Food, drink & nightlife

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Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

Activity duration is 2 hours
10.0 out of 10 with 3 reviews
Free cancellation available
Price is €32 per adult
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Adventure & outdoor

See all 31 activities
Buggy Quad Tour near Alberobello Monopoli Polignano a Mare

Buggy Quad Tour near Alberobello Monopoli Polignano a Mare

Activity duration is 2 hours
Free cancellation available
Price is €125 per traveller*
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What to do in Martina Franca

Popular places to visit

Basilica di San Martino

Learn about the local history of Martina Franca with a stop at Basilica di San Martino. Discover the countryside in this relaxing area.

Basilica di San Martino

Ducal Palace

You can find out about the history of Martina Franca when you stop by Ducal Palace. Discover the countryside in this relaxing area.

Ducal Palace

Church of Carmine

After visiting Church of Carmine, make a plan to see the other sights and activities in Martina Franca. Discover the countryside in this relaxing area.

Church of Carmine

Pianelle Forest

Explore the great outdoors at Pianelle Forest, a lovely green space in Martina Franca. Discover the area's jazz scene and spas.

Pianelle Forest

Church of San Domenico

After visiting Church of San Domenico, make a plan to see the other sights and activities in Martina Franca. Discover the countryside in this relaxing area.

Church of San Domenico
Taranto featuring general coastal views, a coastal town and a beach

Taranto

Brindisi which includes a city

Ostuni

Alberobello featuring a city

Alberobello

Photo by Steve Leland

Noci

Mottola

Mottola

Locorotondo

Locorotondo

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your holiday adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travellers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighbourhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.