Things to do in Matsushima

Activities, attractions and tours

Photo by Carolyn Roberts
Photo by Yi Ching Wu
Photo "Matsushima" by Fumihiko Ueno (CC BY) / Cropped from original
Photo "Matsushima" by pastaitaken (CC BY) / Cropped from original
Photo "Matsushima" by lienyuan lee (CC BY) / Cropped from original

Explore thousands of activities with free cancellation and no added fees.

Design your experience with airport transfers, excursions, day tours & more.

Get an insider's look in what to book before you travel.


What to do in Matsushima


Popular places to visit

Frequently asked questions

Is Matsushima worth visiting?
Matsushima has a unique blend of culture, attractions and local charm. Whether you're into history, the outdoors or local cuisine, there's a lot to enjoy here.
How do I spend a day in Matsushima?
Once you've visited leading attractions like Nobiru Beach and Tomiyama, spend the rest of your day exploring Matsushima's retail and dining scene.
What is the top tourist attraction in Matsushima?
Don't leave without checking out Nobiru Beach, ranked the top tourist attraction in Matsushima.
Is three days enough to stay in Matsushima?
Three days in Matsushima is enough to enjoy the city's main attractions. Many guests stay for two days on average. Nobiru Beach, Shiogama Fish Market and Entsuin Temple are among the most popular sights. Like to see more? Stick around a bit longer to explore nearby hotspots such as Sendai.
Is Matsushima a walkable city?
With leading attractions like Entsuin Temple nearby, Matsushima is very much a place to experience on foot. Like to discover some cool neighbourhoods within walking distance of downtown? Miyagi District is about 2 kilometres away.
What are some activities to do in Matsushima with kids?
If you're looking for activities and attractions for all ages, check out these great ideas for what to do in Matsushima with kids.

What to do in Matsushima for adults?
Adults of all ages will find plenty of things to do in Matsushima. Whether you're into the arts, outdoor pursuits or just love exploring new destinations, there's something here for everyone.
Are there free things to do in Matsushima?
From checking out parks to strolling around exciting neighbourhoods, it's simple to discover free things to do in Matsushima. If you need inspiration, ask a local tour guide for recommendations. Nobiru Beach is a must for anyone looking to save on their travel adventures.