Things to do in Seoul

Activities, attractions and tours

Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu showing modern architecture, a city and a skyscraper
Lotte World Tower which includes landscape views, a skyscraper and a bay or harbour
Myeongdong featuring a city and city views as well as a small group of people

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Most popular experiences in Seoul

Tours & day trips

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DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

Activity duration is 7 hours and 30 minutes
9.8 out of 10 with 50 reviews
Free cancellation available
Price is €47 per adult
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Private & custom tours

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Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

Activity duration is 5 hours
9.8 out of 10 with 29 reviews
Free cancellation available
Price is €30 per adult
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Classes & workshops

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K-pop Tour

K-pop Tour

Activity duration is 8 hours and 30 minutes
10.0 out of 10 with 2 reviews
Free cancellation available
Price is €86 per traveller
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Adventure & outdoor

See all 33 activities
Seoul: Nami Island and Garden of Morning Calm (+Railbike)

Seoul: Nami Island and Garden of Morning Calm (+Railbike)

Activity duration is 10 hours
9.6 out of 10 with 28 reviews
Free cancellation available
Price is €45 per adult
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Attractions

See all 15 activities
Lotte World Tour & Seoul Sky Tour

Lotte World Tour & Seoul Sky Tour

Activity duration is 7 hours
Free cancellation available
Price is €98 per traveller
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What to do in Seoul

Popular places to visit

Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Namdaemun Market showing markets, a city and street scenes

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace which includes heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace
Starfield COEX Mall

Starfield COEX Mall

You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Starfield COEX Mall
N Seoul Tower which includes skyline, night scenes and a city

N Seoul Tower

This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.

N Seoul Tower
Bukchon Hanok Village

Bukchon Hanok Village

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this culturally rich area.

Bukchon Hanok Village
COEX Convention and Exhibition Center

COEX Convention and Exhibition Center

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center

Areas of Seoul

Myeongdong which includes a city, night scenes and shopping

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Myeong-dong
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Gangnam-gu

4.5/5(68 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae featuring street scenes, outdoor art and signage

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Hongdae
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Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.

Jung-gu
Incheon which includes a city, a park and a sunset

Incheon

Photo by Jordan Waitt

Seongnam

Photo by Algirdas Sidiskis

Anyang

Gwangmyeong

Gwangmyeong

Namyangju

Namyangju

Gyeonggi featuring a city and heritage elements

Hanam

Photo by Phototravel360

Siheung

Bukhansan National Park featuring signage and a park

Yangju

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kilometres from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kilometres away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.