Finding beaches in the Caribbean is easy. Finding beaches that are accessible, clean and family friendly, is a bit of a more difficult task. The best beaches in Jamaica can be found in places like Ocho Rios, Montego Bay, and Negril. Among the most beautiful beaches, Seven Mile Beach in Negril, Jamaica is the shining star. Powdery white sand, crystal clear water and loads of watersports set the tone for an experience at Seven Mile Beach which has skyrocketed in popularity over the years. The beach is near Norman Manley Boulevard in Negril, which is a relatively small town with a population of just over 3,000 people. Considered a legendary beach for experienced beach hoppers, Seven Mile Beach consists of a long four-mile stretch, while the other three miles extends into Bloody Bay.

Any time of the day, you’ll notice people encircling the cliffs taking turns jumping off into the crystal clear water below. The lowest ledge is about 8 feet above the water while the highest is 40 feet. While you’re there, you may even see a daring local putting on a show as they climb to the tops of trees above the cliffs to dive off. Known as one of the best diving spots in the Caribbean, Rick’s was the first official public bar and restaurant in the area. Islanders have been coming to this property to eat and drink since 1974 and to dive long before then. Legend has it that during the 1970s “hippie era,” the Rolling Stones hung out here and the Playboy bunnies wandered ‘round nude. The newly renovated and expanded Rick’s is still worth a visit, and jumping from the cliff’s here is a “right of passage” in Negril. Whether you experience the thrill of jumping yourself or take a front row seat to watch others take a dive, we suggest enjoying a drink while you take in the sunset.

Have lunch at one of our favourite Jamaican restaurants in Negril. Sweet Spot restaurant serves authentic Jamaica cuisine, breakfast, lunch, dinner, fried chicken, ackee & saltfish, kidney, curried goat, oxtail, ice cold coconuts. After lunch finish your day with a stop at Rutland Point Craft Market in Negri. This is one of Jamaica’s original markets that began over 30 years ago. The legacy of friendly service and great deals continue today with shoppers enjoying a wide variety of selections from crafts, souvenirs, paintings, t-shirts and swimwear.