By exploring Parma, also called Little Paris, you will have the opportunity to discover one of the most delicious cities in the world, it is known for its gastronomic excellences such as Parmigiano-Reggiano, Parma Ham, Culatello di Zibello, Salami di Felino, Fungo di Borgotaro, to name just some of the treasures of an extraordinary territory also in terms of music and art. Parma also offers itineraries dedicated to biodiversity, visits to rural farms, the discovery of 0 km products that tell the storey of the lives of those who produce them... because Food Valley is not just "good food", but it is a way of life. The UNESCO proclamation is an extraordinary confirmation of this reality, in which tradition is accompanied by a strong capacity for innovation in the field of food safety and research, thanks to the presence of EFSA (European Food Safety Agency) and haute cuisine with Alma, the international cooking school based in Colorno, of which Chef Gualtiero Marchesi is rector.

Here we propose to discover the fascinating history, the iconic models and the tours of the production lines that tell the storey of sixty years of innovation that projects Lamborghini towards the future of Ferrari's historic rival. From the first visionary creations of the genius of Ferruccio Lamborghini such as the Miura and the Countach to the most recent and exclusive super sports cars such as the Huracán Performante, the Aventador SVJ the few off Centenario, Sesto Elemento and Veneno up to the first Lamborghinis with hybrid technology Sian and Countach LPI 800-4. The Lamborghini Car Museum offers an interactive experience, also thanks to the new driving simulator, which amplifies the emotions and discovery of the cars on display.