K-Style Hub

Jung-gu showing interior views


A crash course in all things South Korean, this museum and information center aims to help vacationers understand the country’s customs and culinary traditions.

The K-Style Hub is a fun cultural hotspot, where innovative exhibits take you on a journey through some of South Korea’s beloved customs and traditions. It has several displays and activities devoted to the national gastronomy, while also focusing on traditional costumes and arts and crafts. Learn about the ingredients and cultural building blocks of the country through these fun and hands-on exhibitions.

Climb to the top floor for the Regional Tourism Experience, which showcases an array of exhibits relating to sightseeing in South Korea. You can even try on hanbok traditional dresses. Admire the various handicrafts and sign up for an activity to make your own works of art. Take photos alongside images of your favorite Korean pop stars.

Drop down a floor for the Korean Cuisine Culture Center, where you can try all types of local delicacies. Taste typical snacks and sip liquor from South Korea. Another story lower, find out about the 24 seasonal divisions of food and sample some of the ingredients on the table. Study the three cubes that investigate the past, present and future of Korean gastronomy.

At the Tourist Information Center on the second floor, view and touch interactive displays that take you through some of the most iconic sights in the country. Chat with the docents about the most popular attractions and organize a tour from here.

The site is open daily year-round from morning until evening. Enter for free and pay a fee for the cooking program.

The K-Style Hub is in the Jung-gu district, a little north of the central part of Seoul. Ride the subway to the Jonggak, Euljiro 1 or Gwanghwamun stations, which are all close to the complex.

Explore the surrounding area for other attractions such as Gwanghwamun Square, the Sejong Center for the Performing Arts and the Jagyeongjeon Chamber.

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