The merchandising heart of San Francisco beats loud and strong in Union Square. The top labels of the world’s fashion houses share the streets with home-grown names like Gump’s, where generations of San Franciscans have shopped for home furnishings and giftware. With everything from antique jewellery to the latest catwalk creations on offer, Union Square attracts flashy gold card holders and thrifty bargain hunters alike, day in, day out.The history of the square dates back 1850, when it was inaugurated by the city’s first mayor, John Geary. The name refers to the nearby public park and also to the pro-union rallies that took place here during the American Civil War. By the end of the 19th century it had become a fashionable residential district, but the whole area was destroyed by the devastating earthquake and fire of 1906. Rebuilt and restored to its former glory, its historic character is still in evidence around every corner.The Dewey Monument is one of the square’s most notable landmarks. This elegant column with its bronze statue of the goddess Victory commemorates Admiral George Dewey’s triumph over the Spanish at the Battle of Manila Bay. The square is filled with numerous sculptures and is a popular spot to snatch a coffee or take a break in the sunshine.Union Square is busy with shoppers and sightseers all year round so parking can be tricky. The on-site car park is expensive, but since it’s the first underground car park in the world, dating from 1934, you can at least reassure yourself that you’re paying to visit a piece of genuine San Francisco heritage. For a cheaper but equally historic alternative, catch one of the traditional trams that stop nearby.