Samseong-dong

Seoul
Samseong-dong which includes interior views
Samseong-dong
Samseong-dong featuring interior views and shopping as well as a small group of people
Samseong-dong showing shopping, interior views and signage
Samseong-dong which includes a high-rise building and a city
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE
L7 GANGNAM by LOTTE
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is €88 per night from 19 Jan to 20 Jan
€88
includes taxes & fees
19 Jan - 20 Jan 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,350 reviews)
"Nice area with a lot of dining options"

Reviewed on 11 Dec 2024

L7 GANGNAM by LOTTE
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is €259 per night from 21 Jan to 22 Jan
€259
includes taxes & fees
21 Jan - 22 Jan 2025
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (974 reviews)
"One of the best hotel in Gangnam with good breakfast and facilities"

Reviewed on 29 Nov 2024

Grand InterContinental Seoul Parnas, an IHG Hotel
Shilla Stay Samsung COEX Center
Shilla Stay Samsung COEX Center
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is €90 per night from 5 Jan to 6 Jan
€90
includes taxes & fees
5 Jan - 6 Jan 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,004 reviews)
"Unfortunately no bell service for those with large lugguage. the option of the laundry was welcomed"

Reviewed on 7 Dec 2024

Shilla Stay Samsung COEX Center
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is €95 per night from 21 Jan to 22 Jan
€95
includes taxes & fees
21 Jan - 22 Jan 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,180 reviews)
"Very professional"

Reviewed on 13 Dec 2024

LOTTE City Hotel Myeongdong
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is €207 per night from 5 Jan to 6 Jan
€207
includes taxes & fees
5 Jan - 6 Jan 2025
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,004 reviews)
Great hotel
"Great hotel, professional staff and delicious food. The pool and gym are beautiful, clean and spacious, If I really have to criticise a thing about the hotel, it would be the location is not so easy with subway."

Reviewed on 17 Dec 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is €92 per night from 23 Dec to 24 Dec
€92
includes taxes & fees
23 Dec - 24 Dec
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,624 reviews)
"Didn't use the swimming pool but used the nice little gym. Friendly and polite staff, a lot of food places around, walkable distance to shopping places, next to a metro station - city hall. Clean and tidy room, love the bidet, comfortable stay, strong heating, very warm, had to open some window. ..."

Reviewed on 19 Dec 2024

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

Default Image

Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Default Image

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Seoul Forest which includes a park and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing a city, a high-rise building and landscape views

Songpa-gu

4.5/5(5 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring modern architecture, a river or creek and a bridge

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
Default Image

Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong

Samseong-dong

Choose two or more items and save on your trip: