Paulista Avenue

Paulista Avenue featuring heritage architecture
Paulista Avenue which includes a city and modern architecture
Paulista Avenue which includes heritage architecture
Paulista Avenue which includes street scenes and a city
Paulista Avenue


See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Named for the city’s people, Paulista Avenue is São Paulo’s busiest street and home to many of the city’s most lauded attractions. The avenue is located between the old and new towns and is flanked by a mix of skyscrapers and historic façades. Paulista is a hub for both culture and business, making it busy throughout the day. Wander the avenue’s 1.7 miles (2.7 kilometers) and you’ll pass the nerve centers of Latin America’s largest financial institutions and the São Paulo Museum of Art. At the end of the day, bars and pubs begin to fill up with workers ready to relax and have fun.

Travel by subway to reach the Paulista Center at the northern end of the strip. Spend the afternoon making your way south to experience the exciting atmosphere. You’ll pass Old Paulista, with the oldest home on the street, the tiny house of Coronel Joaquim Franco de Mello, and Casa das Rosas, a historic poetry center. Identify theSão Paulo Museum of Art by the signature red columns that wrap around the building. Inside, see works spanning many movements, including the Renaissance era, and many by emerging contemporary artists.

Continue down the street and you’ll see the soaring Edifício Gazeta high above you. This radio tower is known to locals as the Paulista Tower it becomes a great landmark when illuminated against the evening sky.

By the time you reach the end of the street, you’ll be ready for a snack and a drink. While there are many food courts along Paulista Avenue, the most authentic restaurants and cafés can be found on the quieter side streets. Meet locals over a caipirinha, Brazil’s most popular cocktail, or try couve-de-folhas, a local food favorite made from cabbage leaves.

Paulista Avenue is located in the heart of São Paulo. It is best reached by subway and has three stations along its length. Due to the central location and lack of parking, driving is not recommended. The avenue is best visited in the afternoon or cautiously in the evening when the atmosphere shifts from business-centric to a more relaxed air.

Tours & day trips

See all 113 activities

Food, drink & nightlife

See all 22 activities

Adventure & outdoor

See all 13 activities

Classes & workshops

See all 9 activities

Shopping & fashion

See all 6 activities

Popular places to visit


Top Hotel Deals

Wyndham São Paulo Paulista

Wyndham São Paulo Paulista

4 out of 5
Alameda Campinas 540, São Paulo, SP
Wyndham São Paulo Paulista
Rosewood Sao Paulo

Rosewood Sao Paulo

5 out of 5
Rua Itapeva, 435, Bela Vista, São Paulo, SP
Rosewood Sao Paulo
Transamerica Prime International Plaza

Transamerica Prime International Plaza

4 out of 5
Alameda Santos, 981, Jardim Paulista, São Paulo, SP
Transamerica Prime International Plaza
WZ Hotel Jardins

WZ Hotel Jardins

3.5 out of 5
Av Reboucas 955, Jardins, São Paulo, SP
WZ Hotel Jardins
 Gran Villagio Hotel SP by Castelo Itaipava

Gran Villagio Hotel SP by Castelo Itaipava

3.5 out of 5
Rua Martins Fontes, 330, Consolacao, São Paulo
Gran Villagio Hotel SP by Castelo Itaipava
H3 Hotel Paulista

H3 Hotel Paulista

3 out of 5
Rua Rocha 217, São Paulo, SP
H3 Hotel Paulista
Tivoli Mofarrej São Paulo

Tivoli Mofarrej São Paulo

5 out of 5
Alameda Santos 1437, Cerqueira César, São Paulo, SP
Tivoli Mofarrej São Paulo
H4 La Residence Paulista

H4 La Residence Paulista

3 out of 5
Alameda Jaú, 1606, Jardim Paulista, São Paulo, SP
H4 La Residence Paulista
Blue Tree Premium Paulista

Blue Tree Premium Paulista

3.5 out of 5
Rua Peixoto Gomide 707, São Paulo, SP
Blue Tree Premium Paulista
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Things to do near Paulista Avenue

Paulista Avenue is a vibrant hub in São Paulo, offering an array of activities including shopping at high-end boutiques, enjoying live music performances, and exploring contemporary art galleries. Nearby attractions include the São Paulo Museum of Art and the Parque Trianon. For amusement, visitors can also find entertainment options such as amusement parks and cultural events, making it a must-visit destination for a diverse range of experiences.

Shopping

Experience shopping on Paulista Avenue with options like Shopping Eldorado, just 3.2km away, offering entertainment and family vibes. The Mercado Municipal, also 3.2km away, provides a bustling atmosphere. If you're up for a drive, visit Feirinha da Madrugada, located 4.8km away, for unique finds.

Recreation

Allianz Parque offers an energetic atmosphere for sports enthusiasts, perfect for catching a match or enjoying a stadium tour. Pinheiros Sport Club provides a tranquil setting for relaxation and wellness activities, while Ibirapuera Auditorium delights with its vibrant music concerts, enhancing your cultural experience in São Paulo.

Adventure

At Interlagos Race Track, located 16.1km from Paulista Avenue, experience the thrill of motor racing amidst an exhilarating atmosphere. For a breath of fresh air, Parque Ecologico - Jardim Piratininga, 12.9km away, offers outdoor activities surrounded by nature. Alternatively, enjoy karting at Kartodromo Internacional da Granja Viana, 17.7km distant.

Nightlife

In São Paulo, the Renaissance Theater offers a charming blend of culture and romance just 322m from Paulista Avenue, while the Augusta Theater, located 805m away, provides a lively cinema experience. The Procopio Ferreira Theatre, 1.1km from the avenue, adds to the family-friendly entertainment vibe.

*Distances are measured in a straight line; actual driving distances may vary depending on the route.

Find the best attractions near Paulista Avenue

Paulista Avenue offers a vibrant mix of museums, streets, and squares, making it an ideal destination for cultural enthusiasts and families alike. Visitors can immerse themselves in the local culture while exploring various points of interest, ensuring a memorable experience in this bustling part of São Paulo. Whether you're keen on art, history, or simply enjoying the lively atmosphere, there’s something for everyone in and around Paulista Avenue.

  • Oscar Freire Street: Known for its vibrant atmosphere, Oscar Freire Street is a haven for fashion lovers and trendsetters. Lined with upscale boutiques, chic cafés, and art galleries, this street offers a unique blend of culture and style, making it perfect for leisurely strolls and high-end shopping.
  • Frei Caneca Shopping and Convention Center: This bustling centre is a hub for business and leisure, featuring a wide range of shops, restaurants, and entertainment options. Its modern architecture and vibrant events create a dynamic environment, ideal for both shopping sprees and networking opportunities.
  • Republic Square: A picturesque urban park, Republic Square is an oasis in the city, offering lush greenery and a family-friendly atmosphere. With ample space for outdoor activities and cultural events, it’s a popular spot for locals and tourists alike to relax and enjoy the vibrant surroundings.

Best time to go to Paulista Avenue

The best time to visit Paulista Avenue can depend on the weather and when visitor numbers rise and fall. The hottest average temperature around Paulista Avenue falls in February, when visitor numbers are slightly low and weather is mostly cloudy with moderate rain. The coolest average temperature around Paulista Avenue falls in June, visitor numbers are average and weather is mostly sunny with light rain.

calendarCalendar MonthtemperatureTemperaturerainPrecipitationmostlyCloudinessoccupationOccupancypricePricing
January73.9°F (23.3°C)Moderate RainMostly CloudySlightly LowSlightly Low
February74.1°F (23.4°C)Moderate RainMostly CloudySlightly LowSlightly Low
March72.7°F (22.6°C)Light RainMostly CloudySlightly HighSlightly High
April69.1°F (20.6°C)Light RainMostly CloudyAverageSlightly High
May65.5°F (18.6°C)Light RainMostly SunnyAverageSlightly High
June63.9°F (17.7°C)Light RainMostly SunnyAverageAverage
July64.0°F (17.8°C)Light RainMostly SunnyAverageAverage
August65.7°F (18.7°C)Light RainMostly SunnyAverageAverage
September69.4°F (20.8°C)Light RainMostly SunnyAverageAverage
October70.2°F (21.2°C)Light RainMostly CloudySlightly HighAverage
November70.5°F (21.4°C)Light RainMostly CloudySlightly HighAverage
December73.2°F (22.9°C)Moderate RainMostly CloudySlightly LowSlightly Low

Booking tips and Expedia advantages for Paulista Avenue

For a budget-friendly visit to Paulista Avenue, consider travelling during the low season from December to February when accommodation prices are generally lower, especially on Sundays. Use Expedia’s search tool to find affordable hotel options by filtering prices from lowest to highest. Additionally, save money by bundling your hotel, flights, and activities into a package deal. Make sure to explore free attractions along the avenue to make the most of your visit without overspending.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay around Paulista Avenue are December to February, where the prices are slightly lower. This is in comparison to March to May, where prices are slightly higher.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay around Paulista Avenue is Sunday. The most expensive day to stay around Paulista Avenue is Wednesday.
  • Find cheap hotels on Expedia: Utilise Expedia’s search tool to refine your preferences, such as your budget, desired location, and the type of hotel you prefer. To uncover the most affordable prices and offers, arrange the price filter from lowest to highest.
  • Consider bundling your trip: You can save money by combining your hotel reservation on Paulista Avenue with your flights and activities through an Expedia package.

Explore a world of travel with Expedia

Explore a world of travel with Expedia