For a fun day of shopping, dining and people-watching, head for the Embarcadero – the old wharf area which runs along the waterfront through the Financial District from AT&T Park to Pier 45. Here you can take a jog along the shoreline, wander round the shops, watch the street entertainers or chill out in a café. Locals come here for some early morning fresh air, to unwind after a day at the office or to meet friends and family at weekends, while visitors appreciate the historic buildings and photogenic panoramas across the bay.Get a feel for the area by taking a stroll along the flat, pedestrian-friendly waterfront which offers a refreshing contrast to the traffic and hills of the city centre, then pause to admire the numerous piers that jut out into the bay. Pier 39 is one of the most popular, lined with shops, restaurants, rides and other attractions – including its famous resident sea lions! Pier 33 is another lively place to take a breather while you watch the ferries coming and going from spooky Alcatraz Island.The clock tower of the Ferry Building is an unmistakable local landmark. Stop here to admire the Spanish Colonial architecture and fabulous views of the Bay Bridge, and maybe treat yourself to a snack in one of the friendly bistros before continuing your walk. Leave enough time to visit the popular tourist hotspot of Fisherman’s Wharf, where a Wharf Pass entitles you to reduced entry to its many attractions, including the Aquarium of the Bay.The Ferry Plaza Farmers Market brings over 100 stalls to the pavement outside the Ferry Building every Tuesday, Thursday and Saturday, selling organic fruit and vegetables, flowers, dairy products and other homespun goodies. The Center for Urban Education about Sustainable Agriculture runs cookery classes on market days, so you can buy the produce and then learn how to turn it into delicious recipes! If you prefer to let other people do all the hard work, the market also sells pre-prepared ready meals and freshly baked bread and cakes to take home.The Embarcadero Center provides a modern contrast to the historic piers and market halls. This shopping, dining and entertainment complex is one of the area’s latest attractions, with a programme of films, art exhibits and a seasonal ice rink.
Embarcadero
Visit Embarcadero
Popular places to visit
Ferry Building
During your trip to San Francisco, you can browse for the perfect souvenirs at Ferry Building. Discover the acclaimed art galleries and notable monuments in this vibrant area.
Exploratorium
Use all your senses as you explore science through dozens of interactive exhibits at San Francisco’s famous museum on Pier 15.
Aquarium of the Bay
Make time in your itinerary to visit the sea creatures at Aquarium of the Bay during your holiday to San Francisco. Experience the acclaimed art galleries and fascinating museums in this vibrant area.
America's Cup Pavilion
You can make plans for a show at America's Cup Pavilion on your trip to San Francisco. Take in the fascinating museums and beautiful sunsets in this vibrant area.
Golden Gate Bridge
Walk across one of the most photogenic bridges in the world for unrivalled views from both sides.
Pier 39
Sea lions are the star attraction at one of the liveliest piers on San Francisco’s historic waterfront.
Things to do
Alcatraz San Francisco Bay Cruise with Night Option
Go City: San Francisco All-Inclusive Pass with 30+ Attractions
Legendary Alcatraz Island with Self-Guided Audio Tour
San Francisco: Inside Alcatraz Tour with Bay Cruise
SKIP THE LINE: Exploratorium Daytime Admission
Downtown San Francisco Private 2-Hour Walking Tour
Top hotels in Embarcadero
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Reviewed on 18 Jan 2025
Other neighbourhoods around Embarcadero
Financial District
Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.
Chinatown
Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.
North Beach
Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Washington Square and Coit Tower.
Union Square
Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.
Downtown San Francisco
Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Warfield Theatre and Golden Gate Theatre are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.
Nob Hill
Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.