Insa-dong

Seoul
Insadong featuring shopping as well as a small group of people
Insadong showing shopping and a city as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong featuring interior views and art
Insadong showing outdoor art
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is €70 per night from 3 Feb to 4 Feb
€70
includes taxes & fees
3 Feb - 4 Feb
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (569 reviews)
"Very centrally located in insadong. Friendly staff. Clean rooms with plenty of amenities."

Reviewed on 29 Jan 2025

AMID HOTEL SEOUL
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
The price is €100 per night from 16 Feb to 17 Feb
€100
includes taxes & fees
16 Feb - 17 Feb
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,204 reviews)
"Nice area with a nice location. The property and room was very old, and very very dusty inside the room. Our TV and carpet were very old and dusty."

Reviewed on 21 Jan 2025

Orakai Insadong Suites
N285 Hotel Insadong
N285 Hotel Insadong
2 out of 5
423 Samil-daero, Seoul, Seoul
The price is €60 per night from 3 Mar to 4 Mar
€60
includes taxes & fees
3 Mar - 4 Mar
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (287 reviews)
"Great location and service"

Reviewed on 31 Jan 2025

N285 Hotel Insadong
Dormyinn EXPRESS SEOUL Insadong
Dormyinn EXPRESS SEOUL Insadong
3 out of 5
20-9, Insadong-gil, Jongno-gu, Seoul, Jongno
The price is €86 per night from 3 Mar to 4 Mar
€86
includes taxes & fees
3 Mar - 4 Mar
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (28 reviews)
"Perfect Stay: Great Location, Comfortable
"Here’s a polished version of your review: --- I recently stayed at the newly branded Dormy Inn, and overall, it was a great experience! Although it was a bit confusing at first when taking an Uber, it’s really easy to find once you get there. The location is perfect—close to the MTR, with plenty ..."

Reviewed on 26 Jan 2025

Dormyinn EXPRESS SEOUL Insadong
Sunbee Hotel
Sunbee Hotel
3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
The price is €82 per night from 3 Feb to 4 Feb
€82
includes taxes & fees
3 Feb - 4 Feb
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and the clean rooms in ...
9.2/10 Wonderful! (1,000 reviews)
"The Sunbee hotel was very close to many shops, and restaurants. We were also within walking distance of two historical palaces, and two subway stations. The staff was incredibly friendly, helpful, and kind whenever we needed help with something. I highly recommend staying here. If I ever manage to ..."

Reviewed on 24 Jan 2025

Sunbee Hotel
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is €79 per night from 5 Feb to 6 Feb
€79
includes taxes & fees
5 Feb - 6 Feb
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,277 reviews)
"Very easy access"

Reviewed on 25 Jan 2025

LOTTE City Hotel Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Changdeokgung Palace or Insa-dong, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Chungmu-ro and Korea House are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong

Insa-dong

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