Insa-dong

Seoul
Insadong featuring shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

HOMES Stay Myeongdong
HOMES Stay Myeongdong
3 out of 5
3 Chungmu-ro, Jung-gu, Seoul
The price is €109 per night from 9 Oct to 10 Oct
€109
per night
9 Oct - 10 Oct
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, laundry facilities, and bathrobes. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (238 reviews)
"Superb location"

Reviewed on 20 Aug 2024

HOMES Stay Myeongdong
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is €146 per night from 9 Oct to 10 Oct
€146
per night
9 Oct - 10 Oct
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (387 reviews)
"The hotel is a bit far from the airport (takes about 1 hour) and there is additional toll added to the taxi/uber fare. The hotel staff was nice to allow us check in before 3 pm when the room was ready."

Reviewed on 20 Sep 2024

AMID HOTEL SEOUL
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is €173 per night from 6 Oct to 7 Oct
€173
per night
6 Oct - 7 Oct
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,008 reviews)
"The hotel is in a good location, within walking distance of the main Myeongdong street. Train station is also very close which connects to other main train lines. The staff were nice and friendly. The room was a bit small but still comfortable for 3 people. The convenience store and cafe located ..."

Reviewed on 25 Sep 2024

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is €173 per night from 2 Oct to 3 Oct
€173
per night
2 Oct - 3 Oct
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,470 reviews)
"This is my 2nd time staying here when I visit Seoul. Yes, Location is the best thing."

Reviewed on 26 Sep 2024

ENA Suite Hotel Namdaemun
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is €304 per night from 9 Oct to 10 Oct
€304
per night
9 Oct - 10 Oct
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (1,744 reviews)
"Great location. Convenient access to Myeondong, Namdaemon, palaces, and Bookchon Hanok village and Insadong. The hotel is connected to the Lotte mall and duty free. Friendly and helpful staff. breakfast buffet was amazing. Room and facilities were clean. Willing to stay again."

Reviewed on 26 Sep 2024

Lotte Hotel Seoul
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is €296 per night from 27 Oct to 28 Oct
€296
per night
27 Oct - 28 Oct
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.6/10 Excellent! (1,000 reviews)
"good"

Reviewed on 30 Aug 2024

Grand Hyatt Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong showing art and interior views

Jongno-dong

While you're in Jongno-dong, take in top sights like Changgyeonggung Palace or Insa-dong, and hop on the metro to see more of the city at Jongno 3-ga Station or Anguk Station.

Jongno-dong
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Deoksugung Palace, and you can get around town on the metro at City Hall Station.

Sogong-dong

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