Visit Pyeongchang-dong
Popular places to visit
![Lotte World](https://mediaim.expedia.com/destination/9/d51a2dbf3b73db41d80f996dac5a8464.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
![Myeongdong Street](https://mediaim.expedia.com/destination/1/bc05d5cc2a7007dc30c2ee8c5f5d799c.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
![Lotte World Tower which includes a skyscraper](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250607-Lotte-World-Tower.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
![Gyeongbok Palace which includes heritage architecture and a square or plaza as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250119-Gyeongbok-Palace.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
![Namdaemun Market showing markets, a city and street scenes](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30198-Namdaemun-Market.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
![Starfield COEX Mall](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/343000/343446-Coex-Convention-And-Exhibition-Center.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Starfield COEX Mall
During your visit to Seoul, you can search for that perfect souvenir at Starfield COEX Mall. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
Things to do
![Bukhansan](https://mediaim.expedia.com/localexpert/1216358/3978ed07-b1e9-45a8-b973-d66632bcb855.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Private Hiking to Bukhansan & Korean Style Spa(Include Lunch)
![Half Day Panoramic Night view Tour from Seoul](https://mediaim.expedia.com/localexpert/49268788/c0ae2e80-f1f6-4625-9c9a-fad03f397059.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Half Day Panoramic Night view Tour from Seoul
![Korean DMZ Tour with Expert Tour Guide from Seoul - No shopping](https://mediaim.expedia.com/localexpert/1307534/990af1e5-7916-4e6c-baeb-35bded5721ac.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
![Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour](https://mediaim.expedia.com/localexpert/44502338/73789ffd-9d64-4e12-b954-18cd62d523e9.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
![GyeongBokGung Palace](https://mediaim.expedia.com/localexpert/1307525/72e6026f-a9ad-4fd2-8939-048158d03d13.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
![Seoul: Nighttime Hidden Gems Walking Tour](https://mediaim.expedia.com/localexpert/46290136/d172f058-c477-485c-ad65-382a3cf1a322.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh)
Seoul: Nighttime Hidden Gems Walking Tour
Top hotels in Pyeongchang-dong
![LOTTE City Hotel Myeongdong](https://images.trvl-media.com/lodging/13000000/12620000/12615800/12615733/4f522439_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 7 Feb 2025
![Grand Hyatt Seoul](https://images.trvl-media.com/lodging/1000000/30000/21800/21727/f5753191_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 6 Feb 2025
![Sotetsu Hotels The Splaisir Seoul Myeongdong](https://images.trvl-media.com/lodging/16000000/15530000/15528600/15528590/3953266c_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 7 Feb 2025
![New Blanc Central Myeongdong](https://images.trvl-media.com/lodging/112000000/111140000/111131900/111131871/4e46167c_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 8 Feb 2025
![GLAD Yeouido](https://images.trvl-media.com/lodging/10000000/9470000/9469400/9469304/42b66624_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 6 Feb 2025
![Toyoko Inn Seoul Gangnam](https://images.trvl-media.com/lodging/28000000/27800000/27793700/27793623/5d7ab6ba_y.jpg?impolicy=fcrop&w=420&h=224&q=medium)
Reviewed on 6 Feb 2025
Other neighbourhoods around Pyeongchang-dong
![Gwangjang Traditional Market which includes signage](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250483-Gwangjang-Traditional-Market.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gyeongbokgung Palace and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
![Insadong showing art and interior views](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30261-Insadong.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Changdeokgung Palace or Insa-dong, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
![Insadong showing shopping as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/249000/249996-Insadong.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
![Deoksugung Palace showing a garden as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250343-Deoksugung-Palace.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.
![Dongdaemun Design Plaza which includes modern architecture as well as a couple](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250019-Jung-Gu.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
![Myeongdong featuring shopping, street scenes and a city](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30253-Myeongdong.jpg?impolicy=fcrop&w=350&h=192&q=medium)
Myeong-dong
Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.
- Lotte World Tower
- Gyeongbokgung Palace
- Namdaemun Market
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gocheok Sky Dome
- Lotte Mall Gimpo Airport
- Myeongdong Cathedral
- Korea University
- Namsan Mountain Park
- Hyundai Department Store
- Gwangjang Market
- Lotte Department Store
- Seoul National University
Hotels Near Pyeongchang-dong, Seoul
- Jongno-gu Hotels
- Seodaemun-gu Hotels
- Seongbuk-gu Hotels
- Eunpyeong-gu Hotels
- Seongbuk-dong Hotels
- Hongeun-dong Hotels
- Buam-dong Hotels
- Bulgwang-dong Hotels
- Jingwan-dong Hotels
- Jeongneung-dong Hotels
- Jeongneung 3-dong Hotels
- Bulgwang 1-dong Hotels
- Jeongneung 4-dong Hotels
- Hongeun 1-dong Hotels
- Hongji-dong Hotels