Firmdale hotels in London, England

"Lovely hotel in the heart of London."

"Property was great, walking distance to everything we needed "

"My cousin and I absolutely loved our stay at the Ruby Stella Hotel these past four days! It was impeccably decorated, clean, and offered comfortable places in the lobby to relax. Giulia was incredibly friendly and made us feel at home. I love the literary concept of this hotel! "

"Excellent"

"Great first stay."

"This was a breath of fresh air considering the property with the same star rating in the area that was just trash. I am so happy we moved to this property to complete our vacation. Just refreshing "

"It was just lovely and I enjoyed the pool. As a lone travelling lady I felt safe and secure and very comfortable. Great for a short London break. "

"Everything about this hotel is exceptional! We were treated like royalty from the minute we arrived with the lovely front desk staff searching for the best room with a view for us to the complimentary bottle of Sangiovese that arrived minutes after we had settled in. We had an amazing room overlooking the gardens with a view of the London eye. Complimentary mini bar and a super comfortable bed meant our four day stay in London was perfect! You cannot fault the staff here for their hospitality and friendliness. We have stayed at The Royal Horseguards many times when we’ve visited London and, having tried other hotels in the same category, come back here time and again for the service and luxury the hotel offers. The location here is second to none. You can literally walk everywhere within minutes! Covent Garden, Westminster Abbey, Big Ben etc all within easy walking distance and, if you need to go anywhere further, the Embankment tube is right across the street! If you have time, please make sure to dine on the Terrace at least once during your stay. It is simply divine on a summers evening, with twinkly lights and, again, impeccable service and food. We’ll be back in London again next month for more pampering and indulgence and can’t wait for another stay at this gorgeous hotel."

"All the staff are amazing. They make you feel very welcome, are all so helpful and nothing is too much trouble. I really can't praise them enough! The room was small but very clean and comfortable with everything you could need for a great stay. The air con was a massive bonus as it was very hot during our stay, but our room was lovely and cool so we got a great nights sleep each night. The only thing that I would say is to check which rooms have a better shower if you have mobility issues or if you are tall, as our shower had a big step in (it was 12 inches off the floor) which left very little room between the shower floor and the low ceiling. Im 5ft 8in and I struggled to wash my hair without banging my elbows on the ceiling! It was my daughters birthday while we were there and there was a card, balloon and chocolates in the room when we arrived, which was a lovely touch and really appreciated. We didn't have breakfast at the hotel but we did eat in the restaurant in the evening. The food is delicious, the staff are lovely and we were impressed how reasonably priced it was. They are very knowledgeable about allergies and have some great options if you do have a food allergy. It is an ideal location, easy to walk to a lot of attractions, perfect for theatre visits. Lots of shops and dining options nearby too. We will definitely be back and I doubt we would stay anywhere else in London now. The hotel is great, but it's the staff that absolutely make this hotel perfect."